Thor star Chris Hemsworth has fronted a new campaign for Buchanan's Scotch Whisky, directed by Anh Vu.

The campaign video, Choose Great, celebrates three different life-defining moments: achieving success, falling in love, and finding friendship. Vu commented 'Portraying these emotional metaphors was one of the best parts of the project. I am a very visual person, sensitive and emotional. I truly wanted to capture the emotions that I felt for each of these stories'. The video can be viewed at www.youtube.com/watch?v=yomoU6yBFeA.